June 20, 2017 : Ad Wizards – Title Card

The new short is wrapping up, about a week before the deadline. The last few days has been spent putting things together. One of these tasks is creating a title card. After numerous drafts, below is the end result:

I usually sketch ideas out early on in production, and this time around was no exception. However with this project, I became enamored with a particular style and theme. Below was one of these iterations:

I liked the interplay between the ‘A’ and ‘W’ as well as the ‘A’ looking like a wizard hat. However, this design proved too clunky and inconsistent due to the presence of the other ‘A’. Since I enjoyed this early design, it took a while to finally discard it – which sadly meant I spent more time on it than I should have.  There were a few other factors that helped me realize this was the right decision so ultimately I am happy with the final result.

posted by Pi Visuals at 12:55 am

Tags: 
comments powered by Disqus